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A professional fashion tradeshow scheduled in parallel Japan Fashion Week, the sensual creativity and “bossa” rhythm of Brazilian fashion is presented for the second time to the Japanese market, connecting designers to buyers, distributors, the press, and fashion lovers. That is Brasil Fashion Now.
With the invaluable support o the Embassy of Brazil in Tokyo, Apex-Brasil (Brazilian Trade and Investment Promotion Agency), in collaboration with ABEST (The Brazilian Association of Fashion Designers), ABIT (Brazilian Textile and Apparel Industry Association), and ABICALÇADOS (Brazilian Footwear)
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For the past 10 years Brazilian fashion has been capturing the hearts of demanding consumers from sophisticated markets such as Tokyo, Paris and New York, with its sensual design and attention to details such as hand embroidery. New upcoming designers are discovered every day in Brazil and attract the attention of people and media worldwide, creating an international awareness of the freshness, sensitivity of Brazilian creativity.
At the first BRASIL FASHION NOW, our brands were welcomed with open arms and given high praise by the sophisticated Japanese fashion professionals.
Within the 3-day event period, it left a significant impression on a large number of guests and we were able to close the curtains with great success.
We are very proud to have the opportunity once again to present to our guests a carefully selected essence of the Brazilian fashion. And we hope this event will deepen the intercultural appreciation between Japan and Brazil.
We wish you all to enjoy this event and experience our passionate take on fashion.
Alessandro Teixeira
President of Apex-Brasil
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| Sponsorship |
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Apex-Brasil
Agência Brasileira de Promoção de Exportações e Investimentos
Brazilian Trade and Investment Promotion Agency
Exporting the new Brazil
Brazil is positioning itself in the world, and the world is positioning itself in Brazil. Apex-Brazil operates under the direction of the Ministry of Development and Commerce, and besides the role as an information center, it provides a substantial contribution to the advance of domestic corporations into the world market. The agency supports various projects and international events in order to increase awareness of Brazilian products as well as exportation. Apex-Brasil also conducts trade studies and gathers information on commerce.
In particular, its largest mission is to support the development of small and mid-size companies in the international market and help overseas joint business ventures.
Brasil Fashion Now is the agency’s major step onto the international stage of fashion business.
http://www.apexbrasil.com.br
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Embaixada do Brasil em Tóquio
Embassy of Brazil in Tokyo
http://www.brasemb.or.jp
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| Associatons |
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ABEST
Associação Brasileira de Estilistas
The Brazilian Association of Fashion Designers
Brazilian fashion becomes one
Strengthen fashion as a business, promote the talent of Brazilian designers to the world, and communicate the growth of Brazilian fashion and its potential to the international market -- these are the major goals of ABEST. In 2003, ABEST was founded with only five participating brands, but it has quickly grown to an organization of over 50 brands. As a result, the actions of ABEST have contributed directly to the sharp rise of export figures in the last four years.
Today, ABEST is becoming renown both domestically as well as internationally for its accomplishments.
http://www.abest.com.br
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ABIT
Associação Brasileira da Indústria Têxtil e de Confecção
Brazilian Textile and Apparel Industry Association
The surprising Brazilian textile industry
The 30,000 companies that are associated with ABIT encompass the entire chain of the textile and apparel industry, including spinning, weaving, knitting, dying, printing, and manufacturing. As a whole, the industry is reported to generate approximately USD$ 1 billion a year. With the partnership of Apex-Brasil, ABIT leads Texbrasil (Brazil Textile Strategic Operations) a project which focus on export development programs that provides strategies and incentives for Brazilian businesses to increase their shares internationally.
http://www.abit.org.br
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ABICALÇADOS
Associação Brasileira das Indústrias de Calçados
Brazilian Footwear
The large footsteps of one of the most prominent footwear industries in the world.
Established in 1983, ABICALÇADOS boasts 9,000 corporate associates that represent 300,000secured jobs. The yearly production figure for this industry is approximately eight hundred million pairs, ranking Brazil as the third largest footwear manufacturer in the world. In terms of exports, Brazil ranks fifth, where 25% of its footwear production is exported to 130 nations. The value o such exports is reported at USD$ 1,91 billion, representing approximately 200 million pairs.
Every step necessary in the manufacturing process, including leather tanning, components, service and a professional workforce is Brazilian, making the country one of the world’s most prominent footwear producers.
http://www.abicalcados.com.br
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